Barron's new survey of money managers provided RESPECT scores for the top 100 global companies. The top ten findings are not the big news this time; it's the distribution scores and the reversals. Bank of America -- zero votes for "highly respected" and 30 votes for "don't respect." Google falls from 6th place to 23rd. Exxon climbs from 12th to 6th place. McDonald's, missing from the list last year,jumps up to 7th. Am looking forward to comparing this to our Edelman Trust Barometer and some brand new data we have from a study of corporate communications executives. Here's the Barron's list: http://online.barrons.com/article/SB123457681385686739.html?mod=article-outset-box
About Mark Shadle
- I am president of the central region of Edelman, an independent, global, multi-faceted public relations firm, and based in Chicago. I've served my entire career in communications -- most of it with the same firm. With more than 24 years in public relations, I've counseled executives with Fortune 500 companies, midmarket firms and growing startups. In my blog, I write about people, trends and data that are shaping the way companies must communicate with their stakeholders. I'm interested in the "how" and the "why" of corporate communications; I believe that online presence and engagement are quickly redefining the boundaries of corporate reputation; I think that most companies fail to see goodwill as a competitive advantage. I welcome comments on my posts and I'm more than happy to hear about new data or points of view.
Recent Posts
- The academic debate continues on Sustainability and Profits
- My, my, my generation
- Earlier in my PR career
- Corporate types embrace social media
- Point of No Return
- Worth Noting: Consumer Actively Looking for Someone to Trust
- A PR Legend Provides Context for the Profession -- Today and Tomorrow
- A good sign: Oracle's CEO Riled Up
- Business media as a force for good -- or not?
- Surprises in Barron's Study on Respected Companies
December 2009
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Reputation Resources Online
My Bookshelf
- Richard Ogle: Smart World: Breakthrough Creativity And the New Science of Ideas
- Kellogg on Advertising and Media
- Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
- Philip Kotler: Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
- Scott M. Davis: Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Blog List
« CEOs: Your Sustainability Speech is Getting Old | Main | Business media as a force for good -- or not? »
February 24, 2009
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