Today's WSJ carries an article "Leaks Grow in a World of Blogs" that underscores the fact that not are we "not in Kansas anymore," but we're never going back to that safe place where a manager could convey sensitive information in a straightforward manner and consider who hears what information first and when. Larry Ellison was quoted in recent months saying that real privacy has been an illusion, that people never really had as much privacy as they thought they did anyway. That illusion now has been shattered for the business world as well and the real question is how companies and their managment will handle it -- by clamming up, by using technology, by publicly punishing the perpetrators, or by embracing the informal information pipeline? Who owns this problem in the corporate hierarchy? We're all learning to function in a world where the microphone is always on, where everyone is watching and every word is analyzed. Is this a challenge or an opportunity?
About Mark Shadle
- I am president of the central region of Edelman, an independent, global, multi-faceted public relations firm, and based in Chicago. I've served my entire career in communications -- most of it with the same firm. With more than 24 years in public relations, I've counseled executives with Fortune 500 companies, midmarket firms and growing startups. In my blog, I write about people, trends and data that are shaping the way companies must communicate with their stakeholders. I'm interested in the "how" and the "why" of corporate communications; I believe that online presence and engagement are quickly redefining the boundaries of corporate reputation; I think that most companies fail to see goodwill as a competitive advantage. I welcome comments on my posts and I'm more than happy to hear about new data or points of view.
Recent Posts
- The academic debate continues on Sustainability and Profits
- My, my, my generation
- Earlier in my PR career
- Corporate types embrace social media
- Point of No Return
- Worth Noting: Consumer Actively Looking for Someone to Trust
- A PR Legend Provides Context for the Profession -- Today and Tomorrow
- A good sign: Oracle's CEO Riled Up
- Business media as a force for good -- or not?
- Surprises in Barron's Study on Respected Companies
December 2009
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Reputation Resources Online
My Bookshelf
- Richard Ogle: Smart World: Breakthrough Creativity And the New Science of Ideas
- Kellogg on Advertising and Media
- Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
- Philip Kotler: Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
- Scott M. Davis: Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
Blog List
« Worth Noting: Consumer Actively Looking for Someone to Trust | Main | Corporate types embrace social media »
July 20, 2009
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