Corporate types embrace social media

This morning's WSJ carries still more in a series of companies (Ford, Pepsi, Southwest) using social media as a practical communications and PR channel for their corporate communications. Big companies are jumping in and have the resources to dedicate to it; the smallest ones have to get it because it's a necessary part of a first-mover/fast-mover strategy. From what I've observed, however, it's the middle market that is still slow to get on board. In addition, B2B companies lag their consumer-facing counterparts, but are moving very quickly to make up ground. A B2B Magazine survey puts social media usage among B2B marketers now at 57 percent-- up from 15 percent in an previous survey. Something worth watching, perhaps as a potential tipping point.

A Tweet in Time Can Avert PR Mess: http://online.wsj.com/article/SB124925830240300343.html